The Designer: Madda Palermo


A bag is just a bag until you take it somewhere…


A Brief History

As women, we all know what it’s like to lug around all of our necessities in either an oversized bag that feels more like a suitcase with a shoulder strap or to carry around multiple bags. We understand the nerve-wracking sensation to frantically search for that one item that has seemingly vanished inside the unorganized, bottomless pit of a handbag we tend to settle for.

Maddalena Palermo, founder of Madda&Co. was one of these women and realized that there has to be a solution to this dilemma. From the time she was a student in Milan, also working as a personal shopper, she too struggled with having to carry around multiple handbags throughout the day and into the night. Her inspiration derived from her frustration regarding this matter and she started to investigate bags that could possibly solve for this. She then took matters into her own hands and designed the Ambitious Elegance combo bag – tote and clutch.